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APPOINTMENT AND SALES LEAD
GENERATION.....
AN IMPORTANT COMPONENT TO MANY SALES ORGANIZATIONS
IS THE APPOINTMENT PRODUCED BY THE TELEMARKETING
DEPARTMENT. WHEN THE SALES PROCESS HAS INTEGRATED
SUCCESSFULLY WITH THE TELEMARKETING EFFORT YOUR
COMPANY WILL PROSPER. MORE OFTEN, WITH ILL-DESIGN,
YOUR SALES RESULTS WILL SUFFER.
THE INSIDE TELEMARKETERS SUFFER MENTALLY AND
FINANCIALLY. TURNOVER IS A CLASSIC INDICATOR . THIS
"ILLNESS" CONTAMINATES THE SALES STAFF, LEAVING
YOUR ENTIRE ORGANIZATION IN A NONPRODUCTIVE,
NON-SELLING FUNK. A REACTIVE APPROACH USUALLY
RESULTS IN PLACING BLAME, FINGER POINTING, ETC.,
FURTHERING THE NEGATIVE ATTITUDES OF BOTH TEAMS
(?familiar?)
WHO IS RESPONSIBLE? OWNERSHIP IS! THE MOST
SUCCESSFUL TELEMARKETING GROUPS MAINTAIN DAILY
OWNERSHIP OVERSIGHT AND INTERACTION. OWNERSHIP
PLAYS A VITAL ROLE IN BRIDGING THE DIVIDE BETWEEN
THE SALES AND TELEMARKETING DEPARTMENTS. WHEN SALES
AND TELEMARKETING ARE WORKING SYMBIOTICALLY,
THE RESULTS CAN SYNERGIZE, RESULTING IN A MORE
PROFITABLE, SUCCESSFUL, AND SATISFIED GROUP OF
EMPLOYEES. HERE, THE COMPANY WILL THRIVE! A
THRIVING AND SUCCESSFUL SALES ORGANIZATION WILL
MAKE YOU RICH!
MITCHELL EAVES HAS MANAGED, DESIGNED AND CONSULTED
APPOINTMENT AND CALL CENTERS NATIONWIDE. INDUSTRIES
INCLUDING HOME IMPROVEMENT, CARPET CLEANING,
SECURITY, INSURANCE, FINANCIAL SERVICES, AND
PRE-NEED, ETC. ALL OF THESE APPOINTMENT CAMPAIGNS
HAVE A COMMON END MOTIVE.....
SECURE A QUALIFIED PROSPECT FOR A SALES
PRESENTATION. YOUR TELEMARKETING STAFF MUST
LEARN THE ART OF THE TEASE, PASSING ALONG PRODUCT
INFORMATION IN A FASHION TO STIMULATE PROSPECT
INTEREST, RESULTING IN A QUALIFIED APPOINTMENT
SET.
NOT ENOUGH INFORMATION=NO APPOINTMENT
&
TOO MUCH INFORMATION=NO APPOINTMENT
DEFINING YOUR APPOINTMENT CRITERIA, DEFINING
POLICY, DUTY AND GUIDELINES FOR THE INSIDE GROUP
AND THE OUTSIDE GROUP, MITCHELL WILL FORMULATE AND
DELIVER THE STRUCTURE AND PROTOCOLS TO GIVE YOUR
APPOINTMENTS MAXIMUM EFFICACY. SCRIPTING AND POLICY
IMPLEMENTATION WILL ENSURE YOUR TELEMARKETERS
PRODUCE QUALITY, QUALIFIED, HIGH INTEGRITY
APPOINTMENTS YOUR SALES STAFF WILL HUNGER FOR.
IF YOU ARE CONSIDERING AN APPOINTMENT CAMPAIGN TO
BOOST YOUR SALES REPS PRODUCTIVITY, OR CURRENTLY
STRUGGLE WITH A LESS THAN EFFECTIVE CAMPAIGN, CALL
MITCHELL EAVES NOW FOR A FREE EVALUATION OF YOUR
EFFORT(S), ALONG WITH A SERIES OF DOCUMENTED AND
HIGHLY PROVEN RECOMMENDATIONS. 
copyright©2010/mitchell eaves
82 wall street/suite 1105/ny, ny
10005/212.898.9000
brokerrus@earthlink.net
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