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STARTING A TELEMARKETING
PROGRAM.....
FOLLOWING CAREFUL CONSIDERATION, LENGTHY PLANNING
AND BUDGETING, YOU HAVE DECIDED TO TRY
TELEMARKETING. MAYBE YOU HAVE EMPLOYED A FEW OF
REPS ON THE PHONE AND HAVE RESOLVED NOW TO SIMPLY
DUPLICATE THE EFFORT. THEORETICALLY, MORE
TELEMARKETERS RENDER MORE APPOINTMENTS AND MORE
SALES. IN CONCEPT IT SEEMS SO SIMPLE,
"PRESTO"......TELEMARKETING DEPARTMENT.....
REALITY IS QUITE THE OPPOSITE. ESTABLISHING AN
EFFECTIVE TELEMARKETING PROGRAM IS AN EXPENSIVE AND
TIME INTENSIVE LABOR. DO THE MATH. RECRUITING,
NEWSPAPER ADS, TELEPHONES, LONG DISTANCE
CONFIGURATION, REGULATORY ISSUES, COMPLIANCE
PROTOCOLS, PAYROLL, CALLING LEADS, IT ADDS UP TO
TENS OF THOUSANDS OF DOLLARS. AFTER INTEGRATING
TECHNOLOGY , PREDICTIVE DIALER, ETC. YOU'RE OFTEN
NEAR SIX FIGURES! WHO DO YOU DELEGATE THIS MAMMOTH
PROJECT TO? WHO IN YOUR ORGANIZATION HAS
ENGINEERED, STRUCTURED AND IMPLEMENTED A SUCCESSFUL
TELEMARKETING PROGRAM? LEAD ACQUISITION, MANAGEMENT
REPORTS, EFFECTIVE INTERVIEWS, COMPENSATION,
APPLICANT SCREENING, HR POLICY, HIRING, TRAINING,
FIRING, THEN MEETING MANAGEMENT'S PREDETERMINED
LEVELS OF PROGRESS, A DAUNTING TASK, EVEN FOR THE
EXPERIENCED VETERAN. LET'S NOT FORGET ABOUT $11,000
PER CALL FINES DOLED OUT NOW BY THE FCC! CAN
YOUR PROPOSED MANAGER ASSEMBLE YOUR WRITTEN DNC
GUIDELINES REQUIRED BY LAW? DOES YOUR PROPOSED
MANAGER HAVE THE LEGAL EXPERTISE TO ANALYZE YOUR
LEGAL REQUIREMENTS AND ASSEMBLE AN EFFECTIVE AND
COMPLIANT TELEMARKETING COMPLIANCE PROGRAM THAT
WILL WITHSTAND THE SCRUTINY OF FEDERAL, STATE AND
LOCAL REGULATORS?
NEVER, EVER, DO THESE OBJECTIVES FALL IN PLACE
WITHOUT PROFESSIONAL PLANNING AND EXECUTION.
PIVOTAL ISSUES WILL COST YOU WEEKS OR MONTHS OF
VALUABLE TIME AND THOUSANDS OF DOLLARS. MOST
ORGANIZATIONS CONTINUE TO REPLICATE FAILURE INSTEAD
OF SUCCESS. MANY SIMPLY RUN OUT OF MONEY DURING THE
"BIG EXPERIMENT", GIVING UP, OVER EXPECTANT AND
UNDER BUDGETED. WHY WOULD YOU ATTEMPT TO BUILD YOUR
HOME OR AUTOMOBILE? IT ONLY MAKES SENSE TO HIRE A
PROFESSIONAL! AN EFFECTIVE BLUE-PRINT MUST BE
PROFESSIONALLY ENGINEERED AND IMPLEMENTED. THIS
FOUNDATION WILL DETERMINE YOUR SUCCESS FOR YEARS TO
COME.
ACTING AS YOUR TELEMARKETING PROJECT FOREMAN
MITCHELL LENDS ON-SITE ASSISTANCE TO EVERY ASPECT
OF THE BUILDING AND IMPLEMENTATION OF YOUR
CAMPAIGN. ESTABLISHING TIMETABLES, BUDGETING,
SCRIPTING, HIRING, SUPERVISOR TRAINING, COMPLIANCE
PROTOCOLS. MANY PROGRAMS ARE UP AND RUNNING AT PEAK
WITHIN FOUR TO FIVE WEEKS. MITCHELL WILL SHOW YOU
HOW TO REPLICATE SUCCESS PROVEN CAMPAIGNS,
TECHNIQUE AND METHODS - QUICKLY AND DRAMATICALLY.
CALL MITCHELL EAVES TODAY TO DISCUSS THE
"PROFESSIONAL AND PREDICTABLE APPROACH" TO BUILDING
YOUR COMPANY'S TELEMARKETING
PROGRAM.
copyright©2010/mitchell eaves
82 wall street/suite 1105/ny, ny
10005/212.898.9000
brokerrus@earthlink.net
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